How does this marketing thing work?

How does this marketing thing work?

Submitted by James Purser on Sat, 02/23/2013 - 14:33

One of the hardest things about putting together Angry Beanie isn't chasing interviews. Nor is it building the hosting infrastructure, or in fact resisting the urge to keep checking the downloads stats.

No, it's working out how to get more people to listen without appearing to be either:

  • Desperate for validation
  • Pushy¬†
  • Or a complete smeg (Social Media Expert Guru)

By nature I'm not someone who does the self marketing thing well. I tend to shy away from anything that I think might be big noting myself too much, this applies both in my private life as well as professionaly. One of the reasons I decided to start podcasting in the first place was that it allowed me to combine a passion of mine (multimedia content creation) with something that would help me deal with one of my failings (dealing with people I don't know).

So for me, this marketing lark could be seen as the next step in "learning how to do things with people".

So with that in mind I've decided to set myself a couple of marketing goals.

Downloads per episode:

I would love to increase the number of people who listen to Angry Beanie content. Currently For Science is averaging around 200 - 250 downloads per episode (I'm only counting those downloads in the fortnight following the release of the ep) while Purser Explores The World is getting between 170 and 220.

These aren't bad numbers, but I would like to see more.

So I'm going to set myself the goal of an average of at least 500 downloads per episode period.


No content producer survives without a community behind them. Angry Beanie is no different. I want to build up that community, get people commenting on the stuff we make, both negative and positive (so long as it's constructive) and so on. 

I have no idea how I'm going to do this but I'm open to suggestions :)

So there you go, my two marketing goals for Angry Beanie. It's going to be an interesting learning period, so bear with me.

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